The Black Friday inbox, decoded. We collected 250 real BFCM emails from leading brands and turned them into a database you can actually learn from. See when brands hit send, how heavy their emails run (images, links, word count), and how their spam score stacks up.

Whether chasing the perfect send time, balancing design with deliverability, or just looking for fresh creative sparks, this is your shortcut to building smarter BFCM strategies.

How to use it

1. Duplicate this database clicking the duplicate button in the top right hand corner of the page (double square shape).
2. Filter by brand, language, spam score and more. Click the filter button on the right top corner of the database to view all.
3. Mark your favorites by checking the 📌 box and adding some notes. These emails will appear in the ‘My favorites’ tab.
4. Add other emails to your database by creating a new row in ‘All emails’ and selecting the ‘Email template’
5. Build and send your own emails in Brevo, your all-in-one marketing solution for growing businesses everywhere.

Jump to the analysis:

The BFCM Inbox

Real emails, real data, real performance insights

Use this page as a working playbook: read the timing charts, apply the guardrails, then run two quick tests this week.

Timing pressure points (what the charts show & how to use them)